We launched our very first product, MySuperSnack Granola Bites for the very first time ever at a trade show. If you've never been to a trade show, imagine a room the size of an airplane hanger, like the ones you see in pretty much any movie about astronauts. You know, the giant building behind the main character, as they walk toward the spaceship, always in slow motion? Now, instead of an aircraft behind them, picture the room parceled off in tiny 10' x 10' spaces and inside each one is a team of people and lots of samples from pretty much every natural food brand that you've ever heard of. Plus tens of thousands of ones that you haven't.
That's how and where we launched. We were one of the brands no one had ever heard of.
It was exhilarating and exhausting and more overwhelming than any of us expected, but also more rewarding. Every buyer we met felt like winning a giant sale. Every other entrepreneur we met felt like reuniting with a long lost sibling. And every day, for 9 or so uninterrupted hours, we stood side by side in a 10 foot by 10 foot space and had the time of our lives.
In every single show we've ever exhibited, someone (or a lot of someones) has asked, "why are you guys so happy?"
In spite of my VERY STRICT no sitting rule (I made a small exception when Silvia was pregnant with her youngest daughter, Emmy. I'm not a total monster.) we have always managed to stretch, dance, sing, laugh, brainstorm and dream about the next month, year, launch, and vision for this little engine that could we call MySuperFoods. We've shared our worst fears, our biggest hopes, our personal heartaches and life celebrations and always respected the heck out of each other. "Friendship first" is not just a mantra, it's infused into everything we do. It's good in theory but only works in practice.
We don't always agree. We don't always laugh for the entire 72 or 96 or 120 hours that we are together. We don't always have all the answers to the highs and lows of this very unpredictable journey. But we feel the value of time away from "regular life" and total focus on our brand. We know that all 90,000 or so people at the show are potential customers. That means every conversation has worth and value if we want to never stop improving. We know through it all that what we love to do . And we know how grateful we are to be able to do it. So it's no surprise that at the end of every show I always find myself saying, "Okay. I'm seriously exhausted and ready to go home. But I can't wait for the next one."