In the beginning, it was about making the best healthy snacks we could imagine, that were different than anything we found in the store. We wanted parents to not have to worry about labels and ingredients because we would just put it all out there and not cut corners.
I noticed, a couple of months into the COVID quarantine, that the "forced" slowing down was the best and maybe only way for me to feel it's benefit. Somewhere in my mid 20s I noticed the overachieving perfectionist in me was doing more harm than good. Whatever she was selling I was no longer buying.