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Kids love our snacks.  You can see it on their faces and watch them whisper (or shout) for mom or dad to buy a box or bag.  It's the greatest form of flattery.  When that honesty works out in your favor.

I recently found the very first "business update" that we would occasionally share.  I hope you'll enjoy it as much as I do.

"How young do kids start eating your snacks?" It's a common and totally understandable question that we've gotten a lot.  From all of the customers that we've spoken to, the answer varies from 1-3.  Because it all depends on the development of each and every kiddo.  As a brand and as moms, we like to err on the side of safety and aim older when anyone asks.  We want to make sure your children can hold and chew solid food well before they grab one of our snacks.   Our best snack for toddlers?  MySuperSnack Granola Bites.  Why? Because they are soft...

Those little glimmers of what we actually need (for me, SLOWING DOWN) are kind of a precursor of things to come.  Sometimes.  In this case, for me, it was less of a glimmer and more of a poke in the eye.