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"How young do kids start eating your snacks?" It's a common and totally understandable question that we've gotten a lot.  From all of the customers that we've spoken to, the answer varies from 1-3.  Because it all depends on the development of each and every kiddo.  As a brand and as moms, we like to err on the side of safety and aim older when anyone asks.  We want to make sure your children can hold and chew solid food well before they grab one of our snacks.   Our best snack for toddlers?  MySuperSnack Granola Bites.  Why? Because they are soft...

Those little glimmers of what we actually need (for me, SLOWING DOWN) are kind of a precursor of things to come.  Sometimes.  In this case, for me, it was less of a glimmer and more of a poke in the eye.

We rebuilt and relaunched our website to be able to sell direct to consumers.  It was going to require figuring out a lot of things on the fly.  We were used to that.  It was going to require trial and error and probably messing up.  We were used to that too. It was going to require filling my house up with product from our warehouse, packing orders from the office next to my kitchen and getting to know my UPS driver even better than I already had.  With masks.  We were not used to that. But that never stopped us before.

For an entrepreneur, that's like asking a parent, "which kid is your favorite?"  Obviously, it's a hard one.  Unless you have a kid who sleeps in late and likes to make you lattes.  Then, it's easy.