We rebuilt and relaunched our website to be able to sell direct to consumers. It was going to require figuring out a lot of things on the fly. We were used to that. It was going to require trial and error and probably messing up. We were used to that too. It was going to require filling my house up with product from our warehouse, packing orders from the office next to my kitchen and getting to know my UPS driver even better than I already had. With masks. We were not used to that. But that never stopped us before.
For an entrepreneur, that's like asking a parent, "which kid is your favorite?" Obviously, it's a hard one. Unless you have a kid who sleeps in late and likes to make you lattes. Then, it's easy.
Everyone I knew with kids at that age worried about what to feel their kids. How to feed their kids. When to feed their kids. Some kids only wanted to eat 3 things. Other kids barely wanted to eat anything at all. Some kids wouldn't touch vegetables. Other kids only ate carbs. And every few months, just when we hit a groove, the whole thing tipped on its side and we all felt like we were starting over.